Consumer-directed health care has made it inescapable. Healthcare providers must be able to let non-ED patients know, before they receive healthcare services, their expected out-of-pocket costs for those services. Four providers offer insights into how to approach this challenge.
Question: What is more difficult than providing price transparency?
Answer: Providing meaningful price transparency.
The latest report of the HFMA-led PATIENT FRIENDLY BILLING[R] project, Consumerism in Health Care, notes that to be meaningful, pricing information must be relevant to the patient who needs it. Think about a patient who is anxious about an upcoming procedure, and worried about what it will cost and how to pay for it. The patient wants to know what the cost of the services will be out of his or her own pocket.
To give a patient an advance estimate of his or her expected financial obligations, a provider must be able to overlay the patient’s insurance benefits with his or her specific medical condition and expected treatment. Patients then could use such estimates from various providers in combination with information about each provider’s quality of care to make a meaningful interpretation of the value of care that each provider can deliver. That’s true price transparency.
Many providers have or are developing the ability to provide patients with advance estimates upon request. Typically, this is a manual process, requiring a highly skilled and knowledgeable individual. The next step for these providers is to be able to routinely and proactively provide each patient with an estimate of his or her out-of-pocket financial obligations–and then use this information as a basis for discussions with the patient about matters such as up-front payment, payment terms, and financial counseling.
Following are descriptions of approaches, lessons learned, and tools that four providers are using to achieve price transparency by giving individual patients advance estimates of their expected financial obligations.
A Fast Start: Geisinger Health System
As 2002 got under way, patient satisfaction scores for Geisinger Health System in central Pennsylvania were below peer norms. Revenues could have been better. Payers were requiring more and more documentation to justify patient services. Where others might have seen cause for discouragement, Geisinger saw opportunity.
“We recognized that we could improve the patient experience while enhancing revenues by reengineering the patient access process,” explains Gregory Snow, Ceisinger’s vice president for the revenue cycle. “We saw that we could eliminate the gaps that existed in the financial clearance process, with specific focus on precertification and referrals, patient benefit levels, and communication of the patient obligation amount.”
When it comes to estimating patients’ out-of-pocket costs in advance of services, Geisinger has gone about as far as any hospital or hospital system in the country today. Geisinger’s preservice program “MyVisit,” with a dedicated staff of 100, currently serves all inpatients at the health system’s three hospitals, about 80 percent of scheduled outpatients, and 30 percent of patients making office visits to the system’s 700 physicians. In the first nine months of FY06, Geisinger financially cleared about $420 million in net revenues, resulting in nearly $6.7 million in losses avoided or net revenues increased.
Geisinger achieved these results by performing in advance, before patients receive services, functions that historically came at the point of service or later in the revenue cycle, including:
* Registration
* Insurance eligibility checking
* Verification of patient insurance benefit levels
* Precertification
* Medical necessity checking
* Referral authorizations
* Identification and communication of each patient’s out-of-pocket obligation (copayment and deductibles)
* Financial counseling, including payment plans and alternate payment arrangements
* “Special handling” accounts (package pricing)
Uncharted Waters: Texas Health Resources
Many hospitals provide patients with out-of-pocket estimates before a few selected services, such as cosmetic surgery, or when specifically asked to do so. But only a few organizations are fully committed to calculating and collecting the patient’s estimated financial obligation in advance of services across the board. Typically starting small and feeling their way into what are essentially uncharted waters, these organizations are telling examples of the state of the art.
And there is art as well as science involved, according to Jack Roper, senior vice president of finance at Texas Health Resources, which is headquartered in Arlington and has 13 hospitals in the Dallas-Fort Worth area. “Patients don’t all fit into a single formula. We’re making estimates that are reasonable based on the information we have in hand, but we also have to be flexible should information change, and it frequently does.”