NEW and IMPROVED - insurance - Brief Article
Categories: International Medical InsuranceDO YOU KNOW THERE’S NEW INSURANCE COVERAGE OUT THERE TO PROTECT YOUR BUSINESS?
Malia Mills insures her bikinis.
That might sound a bit extreme, until you realize that the 32-year-old fashion designer’s $1 million-a-year business, Malia Mills Swim Wear, depends on what happens to those scraps of cloth. With proper coverage, if catastrophe should strike at any point while the bikinis are being sewn, transported or displayed in her Manhattan boutique, the business won’t collapse.
Mills’ business is insured for loss of income if, for some flukey reason, a disaster occurs that prevents her from operating, such as a water main breaking outside her shop and flooding the store. She also has insurance on the expensive plate glass windows in her shop. And, should she die suddenly, her nine shareholders will receive payments from her personal life insurance policy because of a product called key-man coverage, which protects the capital her shareholders have invested if the business could not survive without Mills to steer it.
“I think we’ve got all the bases covered,” Mills says.
Just like other industries that are giving customers the chance to customize everything from jeans to coffee to computers, the insurance industry is offering more specialized coverages for entrepreneurs. Whether you’re a bathing-suit designer or a barber, an accountant or an auctioneer, there are insurance policies geared specifically to you. Pro golfers, expert witness consultants, translators, wedding party planners - even magicians - can choose from a wide variety of specialized umbrella coverages.
Want the trees and shrubberies on your property covered? No problem; there’s a policy for that. How about protection for your flags? Again, not to worry. How about coverage in case your delivery guy runs over a little old lady while driving his own car on a company errand? Relax - you’re covered.
Independent insurance agents and some underwriters, such as Petersen International Underwriters in Valencia, California, can help you prepare for the unthinkable. Afraid you’ll be kidnapped and held for ransom on a trip abroad? Fretting that a botched nose job will impair your earning power? Concerned that rain will put a halt to your outdoor event and you’ll be left holding the financial bag? Rest easy. “The insurance industry is known for taking your lemons and making lemonade,” Petersen says.
While there are a growing number of policies to cover specific professions and incidents, entrepreneurs should consider a number of new policies offering broader coverages, according to Madelyn Flannagan, director of research and information for the Independent Insurance Agents of America:
* Employment practices liability. One of the hottest new insurance coverages, and one that until recently was available only to large businesses, these policies now protect small businesses in case of lawsuits by employees charging any type of discrimination or sexual harassment. It can pay defense costs and damages ranging from $1 million to $50 million.
* Electronic data processing. This coverage reimburses the full cost of replacing computer hardware, software and mechanics; it also compensates for lost income during downtime.
* Valuable papers and records coverage. Imagine the horror of losing key records and documents relating to your business. This policy reimburses the holder for the cost of software and staff assistance to recreate the documents.
* International medical insurance. When the owner of a one-person retail business made a buying trip to the Amazon, he realized that, should he fall ill, his U.S. medical coverage would not pay for his treatment in Peru. When he returned home, he purchased International Medical Insurance so he would be covered on his next trip.