The American Medical Association has decided to pull the plug on its 3-year-old American Medical Accreditation Program (AMAP). The program lost nearly $5 million in 1999, and AMA officials had been searching for new business partners for the physician-credentialing venture. In a memo to members of the AMA’s House of Delegates last month, AMA Board of Trustees Chair Ted Lewers noted that the program “is not attracting enough physicians and insurance plans to be fiscally viable at this time.” The program had promised to provide, one-stop shopping for health plans that wanted to verify physicians’ credentials, but some plan officials saw AMAP as the fox guarding the henhouse.